I’ve learned what user experience is and how we can format a website to create an optimal experience for all types of users by taking into account the feedback of usability tests. Heuristic evaluation sheet, comparative and competitive analysis, interviews, test plan, usability testing and feedback, wireframing, medium- and high-fidelity solutions, screenshots, and prototypes, are all common deliverables that help UX/UI designers take the perspectives of others based on a website/brand’s target audience and ensure that the feedback that comes up most often can be modified or integrated to the website thus ensuring the effectiveness and efficiency of the website. Based on what I’ve done so far with the Sweet E’s website, it is overall pretty effective now, but the small changes we’ve made and the other components of the website that could be changed, can make the website even more enjoyable.